Growth experts making brands
Growth experts making brands
Ayala Negrón
One interesting aspect of this brand project is the color selection. Usually, accounting and finance brands are associated with greens and blues, cold colors that represent security and stability. However, we often forget who these financial services serve: people! So why not choose warmer colors that reflect human relations? That's exactly what we did. In addition to the warmer palette choice, a modular logo was designed to cast flexibility and playfulness to the brand’s personality.
Logo System
Brand Strategy
dpBrands is the brand design practice of DuartePino.