The main function of a distributor is their ability to connect points in a system. In this case, RODIMEDI brings together innovative product throughout the healthcare continuum across Puerto Rico and other US territories. Thus, the concept came to light as a ligature in a the wordmark: R holds O, where the first stands for Rodimedi and the latter for the products they deliver with care. The curvature used for the leg of the letter R follows the golden mean, from where we took inspiration for the color and brand elements. The idea that the brand is the mid point connecting two industries together.