A project still in its early stages of development, Palma Coyor is a local artesian water product born in the Valley of Collores. It was our duty to reflect the beauty of the source, and build a brand that speaks premium while transporting you on a thirst-quenching journey through Juana Díaz, Puerto Rico. Instead of taking you to the colonial era of Puerto Rico, we went further back in time when the Puerto Rican native parrots lived in their natural habitat, prospering from the small fruits of the Coyor palm tree. This pristine setting is the foundation that inspired the brand’s name Palma Coyor. To take the challenge a step further, a bespoke typography was designed to reflect the artesian aspect of the brand.