thumbnail image
broken image
broken image

Growth experts making brands

  • The Projects
  • The Brand Strategy Sandwich
  • The People
  • Bookings
  • …  
    • The Projects
    • The Brand Strategy Sandwich
    • The People
    • Bookings
    broken image
    broken image

    Growth experts making brands

    • The Projects
    • The Brand Strategy Sandwich
    • The People
    • Bookings
    • …  
      • The Projects
      • The Brand Strategy Sandwich
      • The People
      • Bookings
      broken image
      • Teselta

        Originally known as González Trading, this provider of construction and agriculture machinery and equipment required a brand strategy aligned with their plans to expand as a multi-Latina enterprise. With a history of 60 years in the market, a change in name was no easy task, but we faced the challenge head-on. Inspired by mosaics, which are produced by arranging a combination of diverse elements such as tiles (or teselas in Spanish) to form a coherent whole, we joined the Spanish word tesela with the English word delta, to develop a name and concept that encompasses the extensive variety of the company's products and the business's exponential growth. Together, the words form a unique name: Teselta, reflecting a mosaic of possibilities and giving way for the visual concept of the brand to come alive.

        Positioning

        Brand Strategy

        Logo System

        Naming

      • < Previous Project

        Next Project >

      dpBrands is the brand design practice of DuartePino.

        Hello!
      Cookie Use
      We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
      Learn More