The Process - DP Brands — Brand Strategy & Architecture

 
Brand strategy aligned with your business goals

It all starts by asking the right questions

Discovery & Research

This part of the process involves an initial meetings to understand the needs and goals, followed by a brand environment research. Depending on the project, the research can involve the analytics or marketing practice, surveys or immersion in the subject to fully grasp the business, the customer journey and opportunities.

Brand Positioning

Brand Archetyping

Brand Architecture

Brand Environment

Workshop & Explorations

A workshop is conducted with the participation of the key stakeholders or executives where the research is discussed. Guided exercises are conducted to further explore the ethos of the brand we are about to build. The purpose is to unravel the essence and inform the design process.

Divergent Thinking

Brainstormings

BRUTUS

Immersion

Concepting & Delivery

The concepting process varies from project to project, but it usually takes two weeks. Here our team brainstorms solutions and bring fourth ideas that go through a process we call "distillation", where everything comes together and a concept is born. Some times we come up with one great idea, other times more than one. In any case, feedback is what wraps it all round.

Convergent Thinking

Typography

Photography

Copywriting

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