Brand strategy aligned with your business goals

This part of the process involves an initial meetings to understand the needs and goals, followed by a brand environment research. Depending on the project, the research can involve the analytics or marketing practice, surveys or immersion in the subject to fully grasp the business, the customer journey and opportunities.

The concepting process varies from project to project, but it usually takes two weeks. Here our team brainstorms solutions and bring fourth ideas that go through a process we call "distillation", where everything comes together and a concept is born. Some times we come up with one great idea, other times more than one. In any case, feedback is what wraps it all round.