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Growth experts making brands

  • The Projects
  • The Brand Strategy Sandwich
  • The People
  • Bookings
  • …  
    • The Projects
    • The Brand Strategy Sandwich
    • The People
    • Bookings
    broken image
    broken image

    Growth experts making brands

    • The Projects
    • The Brand Strategy Sandwich
    • The People
    • Bookings
    • …  
      • The Projects
      • The Brand Strategy Sandwich
      • The People
      • Bookings
      broken image
      •  

         

         

        Brand strategy aligned with your business goals

        It all starts by asking the right questions

         

         

         

         

      • Discovery & Research

        This part of the process involves an initial meetings to understand the needs and goals, followed by a brand environment research. Depending on the project, the research can involve the analytics or marketing practice, surveys or immersion in the subject to fully grasp the business, the customer journey and opportunities.

      • Brand Positioning

        Brand Archetyping

        Brand Architecture

        Brand Environment

      • Workshop & Explorations

        A workshop is conducted with the participation of the key stakeholders or executives where the research is discussed. Guided exercises are conducted to further explore the ethos of the brand we are about to build. The purpose is to unravel the essence and inform the design process.

      • Divergent Thinking

        Brainstormings

        BRUTUS

        Immersion

      • Concepting & Delivery

        The concepting process varies from project to project, but it usually takes two weeks. Here our team brainstorms solutions and bring fourth ideas that go through a process we call "distillation", where everything comes together and a concept is born. Some times we come up with one great idea, other times more than one. In any case, feedback is what wraps it all round.

      • Convergent Thinking

        Typography

        Photography

        Copywriting

      dpBrands is the brand design practice of DuartePino.

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