A Red Ventures-born company, Xtillion promises high value in the data transformation industry. The primary challenge for this project was representing seemingly abstract concepts: data engineering, machine learning, and business intelligence. Our solution was to simplify the complexity of the subject matter by adopting a display resolution approach. The design system works like a display monitor: as you raise the data points, what was once unintelligible pixels becomes crisp, defined images. The more data points you have, the better – the same applies to unlocking value in big data sets. As you increase data points, the information available becomes clear and evident, enabling better decision-making. How exactly is this achieved? We'll leave that to the data scientists. After all, branding is not meant to explain but to identify. In the data transformation industry, Xtillion's brand is unapologetically gridded, with bold graphics paired with sophisticated imagery and distinctive voice.